Chapter 8
1. Media Strategy inputs are based on all EXCEPT :
A. Objectives
B. Focus Groups
C. Target Audience
D. Message Theme
2. A Media Planner :
A. Stays in touch with media representatives
B. Is low in demand
C. Conducts research on audience
D. Determine how much money to spend
Chapter 9
1. Which is NOT a Trade Allowance?
A. Slotting fees
B. Drop ship allowance
C. Off invoice allowance
D. Time share industry
Chapter 10
1. Which is NOT a problem of Rebates and Refunds?
A. Costs
B. Paperwork
C. Time
D. Diminished effectiveness
The Persuaders Video
1. What is the name of the airline that is associated with Delta and that's targeted towards women?
A. Song
B. Tune
C. Harmony
D. Lede
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