Blog Assignment # 10

I had the opportunity to go home and visit the Ford City mall in Chicago. The mall was pretty packed due to Easter shopping. The exclusive brand store I visited was New York & Company. I'm the type of girl who loves shopping and typically doesn't have a preference but I never shop at New York & Company. To be honest the only reason I went in this store was because my older cousin shops their for causal clothes for work.

My first impression of New York & Company is that they target an audience that is older. When I think of their clothes, I think of office wear and more mature clothing. I would only shop there to get a sweater or blouse for a interview, I wouldn't shop there on the regular and they would most likely be my last resort.

They do have good customer service but then again I think they have good customer service at that particular moment because there wasn't many people browsing the store. They were extremely friendly and willing to help so that was a certain plus.

The set up of New York & Company is pretty nice and spacious. It seemed stroller accessible to me, especially since I feel like they target a more mature and older women they want to make sure mothers are able to get around the store without any problems. The store was well lit. There were displays of outfits throughout the store which were bright so that they could catch someone's attention. I did enjoy the layout of the store.

To be honest I did see a couple cardigans that I really liked, but the price of them turned me off, 39.99 was too much for a short sleeve cardigan. The prices of some of the clothes I believed was too expensive but they also offered a whole wall full of clearance clothing for the budget shopper.

All in all I think New York & Company isn't that bad of a brand and I could see myself shopping there when its time for me to start wearing business attire. I won't bash the brand and say that that it sucks. I just think its a brand that appeals to people in their later twenties and older. For right now I will continue not shopping at New York & Company.

Blog Assignment # 9

Chapter 8
1. Media Strategy inputs are based on all EXCEPT :
A. Objectives
B. Focus Groups
C. Target Audience
D. Message Theme

2. A Media Planner :
A. Stays in touch with media representatives
B. Is low in demand
C. Conducts research on audience
D. Determine how much money to spend

Chapter 9
1. Which is NOT a Trade Allowance?
A. Slotting fees
B. Drop ship allowance
C. Off invoice allowance
D. Time share industry

Chapter 10
1. Which is NOT a problem of Rebates and Refunds?
A. Costs
B. Paperwork
C. Time
D. Diminished effectiveness

The Persuaders Video
1. What is the name of the airline that is associated with Delta and that's targeted towards women?
A. Song
B. Tune
C. Harmony
D. Lede