1. What are the responsibilities of deciders?
a. shape buyer decision by providing information
b. authorize buy
c. control flow of information
d. make the purchase
2. Which one is NOT apart of Communication Market Analysis?
a. Competitors
b. Opportunities
c. Budgeting
d. Target Markets
3. Buying habits include all except for?
a. affluence
b. self indulgence
c. competition
d. comfort
4. Attributes are?
a. What it does
b. What you get
c. a connection
d. a scenario
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