Blog Assignment 8

I thought the The Persuaders video was very interesting. I think it was pretty informal. I never knew that the reason why ads were put into television shows and movies was due to the shift in technology. I never realized that Americans use brands as a way to identify themselves. I didn't realize it was so prevalent. People like to identify with people who are similar to them. This video explained to me that brands attempt to go deeper than just being a brand, in essence they want to be apart of the consumer's lifestyle. Every brand and product really has an underlying meaning.

The common elements in the persuasion/ selling strategies of advertising and marketing are to create an emotion that consumers can relate to. They also want to create a message that reaches the majority of people. Advertisers use emotional branding in order to make a connection with the consumer. Advertisers look to build relationships because they want the customer to become loyal to their product. Advertisers also do targeted marketing. This is where they create a particular product and aim it towards a specific group of people. An example would be Delta's air Song. This airline was developed to cater to women, therefore women were the targeted group.

I can't really say how far advertising will really go. I think it will go really far because it hasn't even reached the limit yet. I think that advertisers will take a different role in the future, they will become way more competitive. Advertisers just have to work harder to overcome the clutter and make their ads more appealing and more familiar to the consumers.

Blog Assignment # 7

1. What are the responsibilities of deciders?
a. shape buyer decision by providing information
b. authorize buy
c. control flow of information
d. make the purchase

2. Which one is NOT apart of Communication Market Analysis?
a. Competitors
b. Opportunities
c. Budgeting
d. Target Markets

3. Buying habits include all except for?
a. affluence
b. self indulgence
c. competition
d. comfort

4. Attributes are?
a. What it does
b. What you get
c. a connection
d. a scenario