1. ______ is aimed towards long term building of positive brand attitude?
A) Promotion
B) Marketing
C) Advertising
D) Integeration
2. Which is NOT a trend that impacts IMC?
A) Information technology
B) Changes in channel power
C) Corporate image
D) Increase in competition
3. Overt names are names that ____
A) Contains recognizable words
B) Capture essence of the idea
C) Reveals what company does
D) Doesn't reflect company goods or services
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