Sunday, February 22, 2009
Blog Assignment # 6
This is our video for the RAW campaign. Please check it out and leave comments!!
This is a link to a survey about the campaign. Please take the time and fill it out. Thanks.
http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..
Thursday, February 12, 2009
Blog Assignment # 5
One exhibit I went to was located in the student center and it was in a display case.
I believe it was group A's project. I believe that their display was effective especially since it was kind of random put into a display case and the poster board and naked barbies are a real eye catcher. When I was at their exhibit there wasn't anybody by it so maybe if there was somebody by it to explain what RAW means to the viewer could have been an improvement.
The second exhibit I went to was group K's. I think the beer cemetery was really creative and unique. Its something that really groups a person's attention because it pretty random. Yes I think group K was extremely effective. I think they did a really good job and doesn't need to improve anything.
I do think that activities like this can in fact raise awareness about binge drinking. Yea, some people will blow the message off but others will really pay attention and may even reevaluate their actions and start becoming responsible for their actions. As long as we get our message out to someone, thats all that matters.
I believe it was group A's project. I believe that their display was effective especially since it was kind of random put into a display case and the poster board and naked barbies are a real eye catcher. When I was at their exhibit there wasn't anybody by it so maybe if there was somebody by it to explain what RAW means to the viewer could have been an improvement.
The second exhibit I went to was group K's. I think the beer cemetery was really creative and unique. Its something that really groups a person's attention because it pretty random. Yes I think group K was extremely effective. I think they did a really good job and doesn't need to improve anything.
I do think that activities like this can in fact raise awareness about binge drinking. Yea, some people will blow the message off but others will really pay attention and may even reevaluate their actions and start becoming responsible for their actions. As long as we get our message out to someone, thats all that matters.
Tuesday, February 3, 2009
Blog Assignment # 4
1. ______ is aimed towards long term building of positive brand attitude?
A) Promotion
B) Marketing
C) Advertising
D) Integeration
2. Which is NOT a trend that impacts IMC?
A) Information technology
B) Changes in channel power
C) Corporate image
D) Increase in competition
3. Overt names are names that ____
A) Contains recognizable words
B) Capture essence of the idea
C) Reveals what company does
D) Doesn't reflect company goods or services
A) Promotion
B) Marketing
C) Advertising
D) Integeration
2. Which is NOT a trend that impacts IMC?
A) Information technology
B) Changes in channel power
C) Corporate image
D) Increase in competition
3. Overt names are names that ____
A) Contains recognizable words
B) Capture essence of the idea
C) Reveals what company does
D) Doesn't reflect company goods or services
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